Robert Grede, BA, MBA, is a graduate of DePauw University and The Emory University School of Business.
Grede has been on the faculty at the University of Wisconsin-Milwaukee, Carroll College, and Marquette University, a syndicated columnist and frequent contributor to magazines, and has authored the best selling Naked Marketing – The Bare Essentials and several other books on marketing and strategic planning.
He recently published his first novel, The Spur & The Sash, a true story of love, passion, and betrayal amid the anarchy of Middle Tennessee in the aftermath of the American Civil War.
Books
Naked Marketing – The Bare Essentials [Prentice Hall, 1997]
Naked Marketing – The Bare Essentials, 2nd Ed. [Marquette University Press, 2005]
The 5 Kick-Ass Strategies (Every Business Needs) [SourceBooks, 2006]
The Spur & The Sash – A Novel [Three Towers Press, 2010]