Covert, Jack

Jack is the president of 800-CEO-READ, now an independent company, but longtime partner of the Harry W. Schwartz Bookshops. Hired twenty-five years ago by the late David Schwartz to promote business and computer books to the Milwaukee business community, Jack used his considerable sales skills and innate business acumen to grow that 3-shelf business section into a 7 million dollar specialty business book retailer. If you’ve ever met Jack, you’ll know he has a lifetime full of fascinating stories. But he was reluctant to write about them, happier to drop a good story during a lunch than to put them down on paper, though each month he did write “Jack Covert Selects,” short reviews on the notable and newly-released business books that are sent to newspapers around the nation. When Todd Sattersten joined the company, he talked Jack into fully documenting all that he had learned from reading thousands of business books over the previous twenty-five years. The 100 Best Business Books of All Time is the result.